How to start a newsletter from scratch

1. Choose a promise you can keep weekly
   The subject matters less than whether you can produce it on a bad week.
2. Pick the sending platform before the design
   Deliverability and export rights outlive any template.
3. Write three issues before you announce
   A buffer is what survives the first busy fortnight.
4. Set up the welcome email on day one
   It is the only message almost everyone reads.
5. Own the list export
   Confirm you can export subscribers with emails and signup dates before you grow the list.

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