How to write a newsletter welcome email

1. Confirm what they signed up for
   Restate the promise in one sentence so nobody wonders who you are in three weeks.
2. Say when the next issue arrives
   Frequency set now prevents the 'who is this' unsubscribe later.
3. Give one thing of value immediately
   Link the best previous issue rather than describing it.
4. Make replying easy
   A reply is the strongest deliverability signal you can get.

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